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OPH Field Force

Field Force Operations

Field teams recruited, trained, equipped and managed to acquire, activate and follow up your customers.

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The solution

OPH recruits, trains, equips and supervises your field teams to acquire, activate and retain customers. Every visit, activation and data point is reported in real time, with geolocated proof.

The challenges

  • Sales forces that are hard to recruit, train and retain
  • Little visibility on field activity, unverifiable self-reporting
  • Poorly controlled customer acquisition cost
  • Limited coverage outside the capital

The advantages

  • Turnkey set-up: recruitment, training, equipment, mobility, supervision
  • Geolocated, time-stamped proof of visit
  • Variable pay indexed on actual results
  • Prospect journey tracked through to activation, including on WhatsApp

Who is it for?

FintechsBanksInsurersTelecomsStartupsFMCGDistributorsTech companies

The benefits

  • Faster commercial growth
  • Territorial coverage
  • Data quality
  • Field visibility
  • Results measured by agent and by area

The indicators tracked

The indicators and their targets are agreed with you during scoping.

Customers acquired and activatedper agent per week
30-day activation rate% of accounts opened
Visits done vs planned% with geolocated proof
Acquisition costper activated customer
Target area coverage% of areas visited
Agent retention% at 6 months
OPH Field Force

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LOMÉ · COTONOU · ABIDJAN